Science is all about experimentation and observing to develop a deeper understanding of the world around us. This knowledge is then used to create theories that can be tested. This method of science leads to innovations that enhance the lives of people, such as new therapies for diseases and advancements in healthcare. Business however, is all about identifying needs and creating new products that meet these needs, while considering growth opportunities profits, profit margins, and the benefits to society. Together, science and business are a powerful combination which propels our society forward.
Scientific breakthroughs are rarely successful without the backing of business communities that understand the need for and wants to bring the invention to the market. In many cases, that means scientists must become savvy in the business of things.
One way to do this is by utilizing the practice of S2B marketing, which allows researchers to market and sell their research more effectively while protecting intellectual properties. Some universities have set up centers devoted to S2B and a few journals have been created that focus on promoting S2B marketing.
There is also a place in the world of business for «softer» skills that can help build a solid foundation for success. This includes critical thinking, communication, and project management. This is the reason why top universities such as Woxsen offer undergraduate programs that provide students with the tools needed to succeed in the business world. The Bachelor’s of Science program in Business offers 120 credits, with concentrations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.
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